About margininfo Who we are

We're building the AI commerce
profit brain.

margininfo investigates why your numbers moved, computes your true contribution profit, and proposes the fixes that actually recover margin, gated, reversible, and reconciled to the dollar.

  • Founded 2024
  • HQ San Francisco · remote-first
  • Team Operators · agent researchers
Mission

A profit brain for every operator,
not another dashboard to babysit.

margininfo started because the founders watched smart ecommerce teams spend their best hours fighting their own tools. Six tabs open, three spreadsheets reconciled by hand, and a number at the end that everyone privately knew was wrong.

We build the AI commerce profit brain, an agent that connects your stack, investigates why your numbers moved, computes your true contribution profit, and proposes the fixes that actually recover margin. So your team spends its hours acting on profit, not assembling it.

“

If a dashboard tells you what happened but not why, you don't have analytics. You have decoration.

Founding note, 2024
What we believe
  • 01

    Truth or it doesn't ship

    Drivers must reconcile to the actual move on the books. We refuse to ship vibes dressed up as insight.

  • 02

    Read across, not just within

    A single tool that only sees one corner of your business will always lie about your margin. The brain has to read your whole stack.

  • 03

    Gated by default

    Every money-moving action gets a human approval, a simulation, and a one-click rollback. Autonomy is earned, not assumed.

  • 04

    Calm, not loud

    Operators don't need another red dashboard. They need the next $10k they'll move, ranked, sourced, and ready to approve.

Team

Operators, analysts, and agent researchers.

A small team that has lived inside Shopify back-offices and trading desks alike, now building the brain we wished we had.

  • Founders
    Product & engineering
  • Research
    Agentic systems
  • Data
    Reconciliation pipelines
  • Go-to-market
    Customer success
  • Finance
    Margin modeling
  • Design
    Calm interfaces

Headshots and bios coming with the next release · we're hiring across the board

Backed by

Funds and operators who run commerce P&Ls.

Investors who've sat in the operator seat, and chose to back a brain, not another reporting layer.

  • Seed lead Commerce-focused fund
  • Seed AI infrastructure fund
  • Seed Operator-led fund
  • Angels Shopify alum group
  • Angels Ex-CFO collective
  • Angels DTC founder syndicate

Full investor list publishes with Series A · placeholder names shown

See your hidden profit in one session.

Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.

Book a margin audit Start free

~14 day payback · no card to start · pause anytime.