Platform ROAS lies, louder every quarter.
iOS 14, modelled conversions, cross-channel overlap. The number in the platform UI is doing more storytelling than reporting.
Stop chasing platform-attributed ROAS. Margin computes incremental contribution so your media plan optimises against truth.
Three things every team in your seat tells us within the first call.
iOS 14, modelled conversions, cross-channel overlap. The number in the platform UI is doing more storytelling than reporting.
Geo lifts, holdouts, conversion lift studies, the work exists, but it never lands inside the daily reallocation decision.
You shift dollars, watch attributed ROAS drop, panic and revert. The actual contribution-margin signal lives in a different tool.
Every solution page below maps to a deeper product surface, click into any of them for the live screens and proofs.
Incremental contribution per channel, with geo lift, holdouts and cohort movement baked in, so the media plan optimises against money, not modelled clicks.
See it in product OPTIMIZATIONEvery ranked recommendation includes its modelled impact, confidence and side-effects, and a simulator before any dollar moves.
See it in product DIAGNOSTICSThe agent decomposes the move, creative fatigue, audience overlap, landed CAC drift, and ranks fixes you can ship this afternoon.
See it in productEvery sales and ads channel side by side, what the platform claims, what actually contributed, and what you should do this week with the delta.
Tour the full platform
“The 6× ROAS campaign was −$24k on contribution . We'd never have found it without margininfo. Our budget plan changed the next morning.”
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.