INCREMENTALITY

True CAC and incremental ROAS, finally.

Geo-lift, holdouts, and a proper attributed-vs-true contribution split, computed on your actual stack.

Book a margin audit How it works
WHAT IT DOES

Four ways it earns its place in your stack.

  • Attributed vs true

    Side-by-side ROAS and CAC per channel, platform-reported numbers and Margin's true contribution at once.

  • Geo-lift tests

    Run holdouts on your own geos. Results read straight from your data; no third-party panel required.

  • Incremental CAC

    Computed per cohort, per channel, feeds LTV directly so you stop overpaying for already-converted demand.

  • Channel reallocation

    Recommends budget moves based on real incrementality, not attributed credit, gated by your approval.

THE SCREEN

Every paid channel, side by side, platform truth and yours.

  • Shopify, Amazon, TikTok Shop, Meta Ads, Google Ads and Email/SMS, each with reported and incremental views.
  • Incremental CAC and incremental ROAS per cohort, per channel, flagged when they diverge.
  • Hands off to optimization when one channel quietly stops being incremental.
Channels, platform-reported vs Margin's true contribution and incremental ROAS / CAC
THE PLATFORM

One brain across your whole business.

Pillars are one connected loop, explore the rest of the platform.

No. Margin estimates incrementality using a blend of platform-reported attribution, geo-lift signals, and contribution math. If you want a higher-confidence read, you can run a holdout from inside the product, it computes the test plan and tracks results.
 See how the loop runs

See your hidden profit in one session.

Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.

Book a margin audit Start free

~14 day payback · no card to start · pause anytime.