Incrementality without geo-lift, a practical playbook
How to estimate the iROAS of every channel without burning a holdout, using approval-gated synthetic controls and the bank-reconciled bridge.
Resources
Blog
Field notes from
Field notes from
the profit brain.
Long-form posts on the math, the methodology, and the investigations that pay for the platform.
METHODOLOGY INCREMENTALITY · soon PRICING · soon AGENT · soon TRUE PROFIT · soon
The ROAS lie: why your "winning" campaign loses money
Platform-reported ROAS is the most expensive number in commerce. Here's the math that explains why your best campaign on the dashboard is the one you should pause.
INVESTIGATIONAnatomy of an investigation: from "why did this move?" to a $23k fix
A real INV-284 walkthrough, how the agent decomposed a 14% margin drop into six candidate drivers, ruled five out, and queued a single recommendation worth $23k/mo.
The credits model: why we don't charge per seat
A note on the pricing philosophy, fixed plan + credits, and why it makes the math fair for both 2-person founders and 200-person analytics teams.
Reconcile-or-redo: the rule that keeps our agent honest
If the proposed drivers don't sum to the move on the books, the investigation re-runs. A short note on why that rule is non-negotiable.
True profit per SKU: the views your CFO has always wanted
Why catalog-wide contribution-margin per SKU is the single most actionable view in commerce, and how to ship it without a quarter of analyst work.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.