margininfo connects your whole stack, investigates why your numbers moved, and computes your true profit per SKU and channel, then fixes the leaks, with your approval.
Built for Shopify, Amazon, TikTok Shop, Meta and Google ads, inventory, and email. Every money-moving action is gated and audited.
$1.2B · in true profit tracked · 12+ integrations · live across DTC, Amazon, TikTok Shop
Dashboards report symptoms. Tools take attributed ROAS at face value. Investigating one bad week burns three days and six systems.
Dashboards tell you revenue dropped. None tell you it was a stockout caused by an ad spike. The cause lives in a different system than the symptom.
Tools report gross margin, ignore landed COGS, returns & fees, and take attributed ROAS at face value. A “6× ROAS” is often ≈2.5× incremental.
What it takes an analyst to answer one “why did this move” question. Most brands don’t have that analyst on staff.
Real reasoning across every connected source, reconciled to the actual move, acted on with your approval.
Shopify, Amazon, TikTok Shop, Meta and Google ads, inventory, email, read-only, in minutes.
Real reasoning across every connected source, reconciled to the actual move, acted on with your approval.
Shopify, Amazon, TikTok Shop, Meta and Google ads, inventory, email, read-only, in minutes.
The agent decomposes the question, fans out across sources, and tests every hypothesis.
Causes must sum to the actual move. True contribution profit, computed, never hand-waved.
Ranked fixes by dollar impact. Approve, and it executes back to the platform, fully audited.
Attributed ROAS is gameable. margininfo computes incremental contribution , after landed COGS, fees, returns, and real CAC. Flip the toggle.
The same campaign · two different stories.
Four pillars, one connected loop, diagnostics, true profit, optimization, and the agent that runs them.
A live agent run decomposes any metric move and ranks root causes by dollar impact.
Always on. Investigates, explains, and proposes the next move.
Per SKU, per channel, fully sourced.
Approve a fix; it executes back to the platform.
Shopify, Amazon, TikTok Shop, Meta, Google, Klaviyo, ShipStation, read across all of it at once.
Not a demo video. Tab through the live surfaces, the investigation, the contribution P&L, the SKU profit map, the copilot, the approval queue.
Every screen is built on the same reconciled-to-bank ledger. What you see here is what your team sees on day one.
Shopify, Amazon, TikTok Shop, Meta, Google, Klaviyo, NetSuite, ShipStation, Snowflake, BigQuery, Stripe and more, through one reconciled ledger.
What customers see in the first 30 days on margininfo.
to root cause vs 3 days by hand
avg proven incremental profit recovered
of "attributed" ad revenue found non-incremental
sources reconciled per investigation
Based on 200+ active workspaces · trailing 90 days.
Estimate your recovery with the ROI calculatorDashboards report. Sidekick chats. Profit tools account. margininfo investigates, reconciles, and acts.
| When you need… | Dashboards | Shopify Sidekick | Profit tools | margininfo |
|---|---|---|---|---|
| Cross-platform context | Yes | Shopify-only | Partial | Yes |
| Multi-step investigation | Reports | Shallow | Reports | Deep |
| True contribution profit | No | No | Yes | Yes |
| Takes action (gated) | No | In-admin | Advises | Yes |
| Reconciles to bank total | No | No | Partial | Yes |
| Incremental ROAS / CAC | No | No | Partial | Yes |
Also covers Triple Whale, Northbeam, TrueProfit, Shopify Analytics, full breakdown at /compare.
See full comparisonOperators on margininfo
“We found $48,000/month in leaks the first week. By month two, the agent had paid for itself ten times over, and our CFO finally trusted the numbers.”
“Replaces a junior analyst and a week of meetings.”
+12% net margin“First tool that actually explains why our paid search collapsed.”
$23k/mo recovered“Our CFO trusts margininfo more than NetSuite. That’s the headline.”
0 reconciliation gaps“The 6× ROAS campaign was −$24k. We’d never have found it.”
−38% wasted spend“True profit by SKU is the killer feature for our buying team.”
9 SKUs rationalized“Three days of investigation, done overnight, every night.”
3 days → 3 minYour data stays yours. Encrypted in transit and at rest. Every action is human-approved and audited.
OAuth connections are scoped to read. Writing back is opt-in per integration, and every action requires human approval.
TLS 1.2+ on every connection. AES-256 at rest. Secrets isolated per workspace, never exposed to the agent’s reasoning context.
Every gated action is logged with prompt, simulation, approver, payload, and outcome, exportable to CSV or SIEM.
We never train shared models on your data. Workspace data stays in your tenant; you can revoke any connector instantly.
Pick a plan with a monthly credit allowance. Credits power the agent's expensive work, viewing results is always free.
For founders running the brand themselves.
500 credits/mo
For brands scaling past $1M/mo and tired of guessing.
2,500 credits/mo
For multi-brand operators and finance teams.
Custom credits
Top up credits any time · pause anytime · no card to start.
See full pricingConnect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.