“We found $48,000/month in leaks the first week. By month two, the agent had paid for itself ten times over, and our CFO finally trusted the numbers.”
Lumen&Co
+18% gross margin · 90 days
Compare margininfo
Everyone owns a piece.
Everyone owns a piece.
We fuse them.
Dashboards report what moved. Sidekick chats inside Shopify. Profit tools account. Attribution tools weight ads. margininfo reads across every one of them, and the rest of your stack, to investigate why, reconcile to the dollar, and queue ranked fixes that ship on your approval.
4 competitor categories covered
12 native commerce sources fused
$ every driver reconciled to the books
Full capability matrix
Read across.
The questions a finance lead or growth marketer brings on day one , and what each of the four major categories actually answers.
| When you need… | Triple Whale | Shopify Analytics | Northbeam | TrueProfit | margininfo |
|---|---|---|---|---|---|
| Data | |||||
| Cross-platform data fusion | Ads-led | Shopify-only | Ads + Shopify | Orders + ads | Whole stack |
| Reconciles to bank total | No | No | No | Partial | To the dollar |
| Native commerce sources | Limited stack | Shopify | Ads + a few | Shopify + ads | 12 out of the box |
| Profit | |||||
| True contribution margin | Gross-only | Revenue view | Attribution-led | Yes | Yes, computed |
| Landed COGS + fees + returns | Manual | No | No | Yes | Computed |
| True profit per SKU | No | Revenue per SKU | No | Partial | Catalog-wide |
| Insight | |||||
| Multi-step 'why did X move?' | Dashboard only | Reports | Reports | Reports | Deep agent |
| Incremental ROAS / true CAC | Pixel-led | No | Attribution | No | Geo-lift + MMM |
| Cited evidence ledger | No | No | No | No | Per claim |
| Action | |||||
| Ranked optimization queue | No | No | Suggestions | Advises | Impact × confidence |
| Gated, reversible actions | No | No | No | No | Approve + roll back |
| What-if simulator | No | No | No | No | Built-in |
Read-only by default · every money-moving action gated · reconciled to bank.
Compare head-to-head
Pick a tool. We’ll show you the gap.
Every page is the same shape: positioning, side-by-side table, and the “why did margin drop 14%?” scenario walked through both tools.
- Ecom dashboard
margininfo vs. Triple Whale
Dashboard you watch, vs. an agent that investigates and acts.
Compare - Platform reporting
margininfo vs. Shopify Analytics
Shopify-only reports, vs. cross-platform reconciled truth.
Compare - Attribution
margininfo vs. Northbeam
Attribution tool, vs. true contribution profit + agentic optimisation.
Compare - Profit calculator
margininfo vs. TrueProfit
Profit calculator, vs. agentic profit brain that explains and acts.
Compare
Operators on margininfo
-
“Replaces a junior analyst and a week of meetings.”
+12% net margin -
“First tool that actually explains why our paid search collapsed.”
$23k/mo recovered -
“Our CFO trusts margininfo more than NetSuite. That’s the headline.”
0 reconciliation gaps -
“The 6× ROAS campaign was −$24k. We’d never have found it.”
−38% wasted spend -
“True profit by SKU is the killer feature for our buying team.”
9 SKUs rationalized -
“Three days of investigation, done overnight, every night.”
3 days → 3 min
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.