- Opens the dashboard Margin metric tile reads 'Net margin · -14% w/w'. A sparkline confirms the drop.
- Filters by date and channel You break it down by date and pivot by channel, looking for a column that looks bigger or smaller than expected.
- Opens a sub-dashboard You click into the COGS view, the returns view, the Meta view, switching tabs to triangulate what changed.
- Writes a Slack message You DM the growth manager: 'Hey, do you know why margin is off this week?' The investigation now lives in their inbox.
Compare · margininfo
margininfo Triple Whale
Dashboard you watch, vs. an agent that investigates and acts.
- Dashboards report what moved
- Agents explain why it moved
- Only one of them ships a fix
Triple Whale tagline: ecommerce profit dashboard
Triple Whale is a great ecommerce profit dashboard. margininfo is the profit brain that uses everything Triple Whale reports, and the rest of your stack, to answer why your numbers moved and act on it.
Triple Whale
A piece of the picture.
Best-in-class at what it does, but a single layer of a profit stack that needs investigation, reconciliation, and gated action on top.
margininfo
The full picture, agentic.
Reads across your whole stack, runs deep multi-step investigations, reconciles drivers to the dollar, and queues ranked fixes, every money-moving action gated and reversible.
Feature by feature
Side by side, no asterisks.
The same questions a finance lead asks on day one, and what each tool actually gives back.
| When you need… | Triple Whale | margininfo |
|---|---|---|
| Cross-platform context | Ads-led overview | Whole stack fused |
| Multi-step 'why did X move?' | Dashboard only | Deep agentic investigation |
| True contribution profit | Gross margin only | Landed COGS + fees + CAC |
| Reconciles to bank total | No | To the dollar |
| Ranked optimization queue | Recommendations widget | Impact × confidence queue |
| Gated, reversible actions | Reports, no actions | Approve → executes → reversible |
| Cited evidence ledger | No | Per-claim citations |
Read-only by default · every money-moving action gated · SOC 2 type II in progress.
A working day
When you ask: “Why did margin drop 14% this week?”
Same question, two tools. Here’s what each one actually puts in front of you.
- Question parsed Agent decomposes 'why did margin drop 14%' into 6 candidate drivers across ads, COGS, returns, mix and fees.
- Fans out across the stack Pulls Shopify orders, Meta campaign deltas, ShipStation returns, supplier cost moves, all in parallel.
- Reconciles to the move Each driver is bucketed CONFIRMED / TESTING / REFUTED with cited evidence. The drivers must sum to -14%.
- Ships a ranked fix Top recommendation: pause 'Summer Bestsellers' on Meta, $23.8k/mo recovered, gated for your approval.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.