- Opens the profit calculator TrueProfit shows true contribution: revenue minus COGS, fees, shipping and ad spend. Net profit number reads accurately, and down 14%.
- Sees the drop, not the cause You know margin is off. You don't yet know whether it was COGS, returns, ad efficiency, mix or a CAC drift.
- Reads the report Standard profit-by-day, profit-by-product breakdowns. You can pivot, but you're back to running the investigation by hand.
- Asks a human to dig Three days, six tools, one analyst's working week, same loop as any other tool. The accounting was right; the explanation was missing.
Compare · margininfo
margininfo TrueProfit
Profit calculator, vs. agentic profit brain that explains and acts.
- Same rigorous true contribution maths
- Then an agent explains why it moved
- Then a queue ships the recovery
TrueProfit tagline: commerce profit calculator
TrueProfit is a great commerce profit calculator. margininfo is the profit brain that uses everything TrueProfit reports, and the rest of your stack, to answer why your numbers moved and act on it.
TrueProfit
A piece of the picture.
Best-in-class at what it does, but a single layer of a profit stack that needs investigation, reconciliation, and gated action on top.
margininfo
The full picture, agentic.
Reads across your whole stack, runs deep multi-step investigations, reconciles drivers to the dollar, and queues ranked fixes, every money-moving action gated and reversible.
Feature by feature
Side by side, no asterisks.
The same questions a finance lead asks on day one, and what each tool actually gives back.
| When you need… | TrueProfit | margininfo |
|---|---|---|
| Landed COGS + fees + returns | Yes | Yes, computed per order |
| True contribution profit | Yes | Yes, reconciled |
| Multi-step 'why did X move?' | Reports | Deep agentic investigation |
| Cross-platform fusion | Shopify + ads | 12 native commerce sources |
| Incremental ROAS / true CAC | Not in scope | Geo-lift + MMM + pixel |
| Ranked optimization queue | Advises, no queue | Impact × confidence queue |
| Gated, reversible actions | No | Approve + roll back |
Read-only by default · every money-moving action gated · SOC 2 type II in progress.
A working day
When you ask: “Why did margin drop 14% this week?”
Same question, two tools. Here’s what each one actually puts in front of you.
- Same accounting, same numbers margininfo computes true contribution the same rigorous way, landed COGS, fees, returns, refunds, CAC, but as the starting point, not the destination.
- Decomposes the move The 14% drop is shattered into candidate drivers. Each driver pulled from its system of record and labelled CONFIRMED / TESTING / REFUTED.
- Reconciles to the dollar Drivers must sum to the actual move on the books. Otherwise the investigation re-runs, accounting and explanation in the same loop.
- Queues a fix, gated The leak is named in dollars with a one-click 'Review & approve', pause the ad set, draft the PO, reprice the bundle. Reversible.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.