- Opens Shopify Analytics You land on the Overview report. The total-sales tile is down, but it doesn't know what your COGS or ad spend looks like.
- Pivots to channels Channel breakdown is by referrer source, not by Meta vs Google ad set, and not net of fees or returns.
- Exports to a spreadsheet You export the report, pull Meta and Google numbers from their respective UIs, drop everything into a Google Sheet.
- Builds the answer by hand Three days later, your analyst has stitched the picture together, and the period it covers is already stale.
Compare · margininfo
margininfo Shopify Analytics
Shopify-only reports, vs. cross-platform reconciled truth.
- Shopify is one source of many
- Real profit lives across the stack
- Reconcile or it's a guess
Shopify Analytics tagline: native Shopify reporting
Shopify Analytics is a great native Shopify reporting. margininfo is the profit brain that uses everything Shopify Analytics reports, and the rest of your stack, to answer why your numbers moved and act on it.
Shopify Analytics
A piece of the picture.
Best-in-class at what it does, but a single layer of a profit stack that needs investigation, reconciliation, and gated action on top.
margininfo
The full picture, agentic.
Reads across your whole stack, runs deep multi-step investigations, reconciles drivers to the dollar, and queues ranked fixes, every money-moving action gated and reversible.
Feature by feature
Side by side, no asterisks.
The same questions a finance lead asks on day one, and what each tool actually gives back.
| When you need… | Shopify Analytics | margininfo |
|---|---|---|
| Cross-platform context | Shopify-only | Whole stack fused |
| True contribution profit | Revenue view only | Landed COGS + fees + CAC |
| Multi-step investigation | Pre-built reports | Deep agentic investigation |
| Ad-channel ROAS / CAC | Limited (Shopify lens) | Cross-platform + incremental |
| Reconciles to bank total | No | To the dollar |
| Ranked optimization queue | No | Impact × confidence queue |
| True profit per SKU | Revenue per SKU | Catalog-wide contribution |
Read-only by default · every money-moving action gated · SOC 2 type II in progress.
A working day
When you ask: “Why did margin drop 14% this week?”
Same question, two tools. Here’s what each one actually puts in front of you.
- Cross-platform read margininfo already reads Shopify, Amazon, TikTok Shop, Meta, Google, Klaviyo, ShipStation and NetSuite, no exports.
- Decomposes the move Net margin -14% is split across COGS, ad efficiency, returns, mix, fees and CAC drift, each pulled from its system of record.
- Reconciles to the books Drivers must sum to the move on the books before the report ships. No shipping a guess.
- Hands off to action The investigation ends in an action queue, pause, reprice, draft a PO, ready for human approval.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.