- Opens the attribution view Net new Meta vs Google attribution shifted, incremental ROAS on a single ad set is down.
- Inspects the channel mix Channel-level numbers move, but you can't tell whether margin dropped because of ads, COGS, mix or returns.
- Forwards to finance Attribution is one input. Finance still needs to plug in COGS, fees, returns and refunds to find the actual profit move.
- The 14% remains unexplained You proved incrementality is fine. But margin still dropped 14%. The question is still open in another tool.
Compare · margininfo
margininfo Northbeam
Attribution tool, vs. true contribution profit + agentic optimisation.
- Attribution is one driver of margin
- True profit needs landed cost, fees, CAC
- Action queues ship the recovery
Northbeam tagline: ad attribution platform
Northbeam is a great ad attribution platform. margininfo is the profit brain that uses everything Northbeam reports, and the rest of your stack, to answer why your numbers moved and act on it.
Northbeam
A piece of the picture.
Best-in-class at what it does, but a single layer of a profit stack that needs investigation, reconciliation, and gated action on top.
margininfo
The full picture, agentic.
Reads across your whole stack, runs deep multi-step investigations, reconciles drivers to the dollar, and queues ranked fixes, every money-moving action gated and reversible.
Feature by feature
Side by side, no asterisks.
The same questions a finance lead asks on day one, and what each tool actually gives back.
| When you need… | Northbeam | margininfo |
|---|---|---|
| Attribution / incremental ROAS | Pixel + MMM | Geo-lift + MMM + pixel |
| True contribution profit | Attribution-led | Computed, reconciled to bank |
| Cross-platform fusion | Ads + Shopify | 12 native commerce sources |
| Multi-step investigation | Attribution reports | Agentic, cited |
| Landed COGS + fees + returns | Not in scope | Computed per order |
| Ranked optimization queue | Budget suggestions | Whole-stack, gated |
| Gated, reversible actions | No | Approve + roll back |
Read-only by default · every money-moving action gated · SOC 2 type II in progress.
A working day
When you ask: “Why did margin drop 14% this week?”
Same question, two tools. Here’s what each one actually puts in front of you.
- Pulls every contribution lever Ads, landed COGS, returns, fees, refunds, mix, CAC drift, all available as candidate drivers, not just ad attribution.
- Tests attribution as one driver Incremental ROAS is one hypothesis. The agent tests it alongside COGS and mix, and reports which actually moved the dollar.
- Reconciles the full $ Drivers sum to the actual margin move on the books. Attribution is in scope, but so is the rest of the profit stack.
- Queues the highest-impact fix If the leak is incremental ROAS, you get a budget reallocation. If it's landed COGS, you get a supplier PO. Either way, gated.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.