Klaviyo
Email · SMS · lifecycle
Email and SMS get treated as free money, but they cost real dollars and their attribution is wildly optimistic. margininfo connects to Klaviyo to compute incremental, profit-aware email performance.
- Read-only by default
- OAuth + revocable
- Audited every action
The data we pull from Klaviyo.
We map every field into the reconciled margininfo ledger so the rest of the product can answer questions across all your sources at once, without a fragile spreadsheet in the middle.
Refreshed continuously. Resync on demand (10 cr per backfill).
- Email and SMS flow performance, by step
- Campaign sends, opens, clicks and revenue
- Attributed revenue and incremental lift
- Deliverability, bounce, complaint and unsub rates
- List growth, segments and predictive scores
- Profile-level engagement and CLV signals
Every part of the product reads Klaviyo.
Not a static dashboard, the connector feeds the live agent, the true- profit P&L, and the optimization queue.
- INCREMENTALITY
Email iROAS, not last-touch
Strip out the orders Klaviyo would have taken credit for to see what email actually drove.
Explore - TRUE PROFIT
Email's share of profit
Per-flow contribution to true profit, ranked across campaigns and segments.
Explore - DIAGNOSTICS
Why did opens drop?
Investigations rank deliverability, subject-line, frequency and list-quality drivers.
Explore
Read-only by default. Every write is gated.
margininfo connects via Klaviyo's official OAuth flow with the narrowest read scopes that satisfy the product. The connector cannot push, edit, or pay anything unless you approve a specific gated action, and every approval is signed and audited.
- 01
Read-only scopes by default
We start with the minimum read scopes. Write scopes are opt-in per action class.
- 02
OAuth · revocable in one click
Disconnect from your Klaviyo admin or from margininfo, the agent loses access immediately.
- 03
Audit log on every action
Every API call, every approval, every change is captured, tied to a user and a purpose.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.