Meta Ads
Facebook & Instagram ads
margininfo connects via Meta's official Marketing API with read-only ads_read scope. Every dollar of spend is mapped to a real, incremental conversion, not the platform's self-reported attribution.
- Read-only by default
- OAuth + revocable
- Audited every action
The data we pull from Meta Ads.
We map every field into the reconciled margininfo ledger so the rest of the product can answer questions across all your sources at once, without a fragile spreadsheet in the middle.
Refreshed continuously. Resync on demand (10 cr per backfill).
- Spend, impressions, clicks across all ad accounts
- Attributed conversions and conversion value
- Audiences, creative variants and ad-set health
- Campaign structure, budgets and bidding rules
- Account-level pacing and frequency
- Pixel and CAPI event quality scoring
Every part of the product reads Meta Ads.
Not a static dashboard, the connector feeds the live agent, the true- profit P&L, and the optimization queue.
- INCREMENTALITY
True iROAS, not attributed
Geo-lift and holdout-based modeling that strips out conversions Meta would have gotten anyway.
Explore - OPTIMIZATION
Reallocate spend on impact
Ranked recommendations to pause, scale or rebudget ad sets, gated for human approval.
Explore - DIAGNOSTICS
Why did CAC spike?
Investigations decompose CAC moves into spend, frequency, creative fatigue and audience overlap.
Explore
Read-only by default. Every write is gated.
margininfo connects via Meta Ads's official OAuth flow with the narrowest read scopes that satisfy the product. The connector cannot push, edit, or pay anything unless you approve a specific gated action, and every approval is signed and audited.
- 01
Read-only scopes by default
We start with the minimum read scopes. Write scopes are opt-in per action class.
- 02
OAuth · revocable in one click
Disconnect from your Meta Ads admin or from margininfo, the agent loses access immediately.
- 03
Audit log on every action
Every API call, every approval, every change is captured, tied to a user and a purpose.
See your hidden profit in one session.
Connect your stack, run your first investigation, and watch the agent find money your dashboards never could.
~14 day payback · no card to start · pause anytime.